Bon Vivant started in Peugeot Lounge as an exceptional proposal aimed at the lovers of the good life. A Bon Vivant is a person who enjoys good food, drinks and company. For those who consider themselves a Bon Vivant, the Peugeot Lounge is the right place to spend a good time.
Sense Marketing contacted Maihaus to work on the identity of the Bon Vivant campaign, its manifesto and visual guidelines. We created an exceptional and modern design for the digital campaign on the social networks within the framework of Peugeot Lounge and applied the principles that represent this exclusive group.