Art Direction / Branding
Maihaus was called to work within Natura Cosméticos’ communication team, relaunching the networking campaign for their consultants, named “Seeds Campaign”.
In order to focus on interpersonal relationships, Maihaus turned consultants into real brand ambassadors, promoting their values and achieving higher commitment among them.
We seed relationships as we expand our essence. The new claim proposes to spread Natura’s values, creating new bonds and extending our relationship’s network.
The dandelion’s graphic proposal works in this same fashion. It is through wind that its seeds take flight and then fall to the ground, spreading, creating new flowers.
Thus we achieved the consultant’s participation in the program, who wanted not only to win prizes but also to get involved and spread the brand’s values.
Expanding our essence, we seed relationships.