Art Direction / Branding
Movement – Action – Challenge.
These are some of the pillars Maihaus used for the development of Natura’s 2016 Summer internal campaign.
Natura is the leading company in the cosmetics, fragrances and personal hygiene market. For each season, Natura has a distinctive style and from Maihaus we chose to take the freshness of summer, its colors, dynamism, and its way to invite people to stay active. Summer reminds us of action, movement, and looking for new ways and challenges.
We developed the Summer Campaign identity and its setting for the 2016 Consulting Meeting, communicating a message that motivated participants to improve their sales through the concept: “How do you make your summer active?”